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David L. Rogers Digital Transformation Playbook
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David L. Rogers
of this publishing house
BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Structural Adjustment
Digital Transformation Playbook
von David L. Rogers
Art Nr.:
0231175442
ISBN 13:
9780231175449
SubTitle:
Rethink Your Business for the Digital Age. Columbia Business School Publishing
Release Year:
2016
Published by:
Columbia Univers. Press
Cover:
Buch
Cover Format:
235x160x22 mm
Pages:
278
Weight:
520 g
Language:
Englisch
Author:
David L. Rogers
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Weitere Bücher:
David L. Rogers
of this publishing house
BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Structural Adjustment
Beschreibung
Description
The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules-and provides practical, hands-on tools-that will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being 'disrupted' by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.
Information of Author
David L. Rogers is the faculty director of Columbia Business School's executive programs in Digital Marketing and Digital Business Strategy and founder of the BRITE (Brands Innovation Technology) conference. He advises global companies such as Google, Toyota, Visa, IBM, China Eastern Airlines, Kohler, and MacMillan, and he has appeared on CNN and CNBC and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. His most recent book is The Network Is Your Customer.
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